Horticultural Marketing

Understanding the needs of supply chain members (such as breeders, producers, market intermediaries, and consumers) is critical for horticultural products’ success in the marketplace. Our researcher in horticultural marketing works with researchers from different disciplines and market stakeholders from the United States and around the world to evaluate alternative strategies for addressing statewide, national, and international demand for—and distribution of—horticultural crops through the application of marketing and economic principles and tools.